CURRENT AND FUTURE TRENDS IN THE LOCALIZATION AND TRANSLATION INDUSTRY
The development of AI and automation and a higher demand for multilingual content are only a few variables in this ever-changing sector.
By Julio García
The localization industry is in constant evolution. Automation and artificial intelligence (AI) are transforming translation and localization processes. Clients are increasingly interested in multilingual content that suits different cultures. Global competition is fiercer, and quality continues to be a key factor of success for localization and translation providers.
These are some of the current trends that could have an impact on the future of the localization and translation industry:
1 - AI and automation
AI and automation are becoming increasingly present in the industry. Tools such as machine translation, neuronal machine translation, machine learning, data extraction, and natural language processing are improving process efficiency.
2 - Higher demand for multilingual contents
With the rising number of Internet users worldwide, the demand for multilingual content has also increased. Clients want accurate and top-quality translations into different languages to reach global audiences.
3 - Stronger focus on cultural localization
Companies are increasingly focusing on the cultural localization of their products and services to adapt the product to different countries' cultures and audiences. Cultural localization is about translating words and adapting the cultural and linguistic elements used in communication.
4 - Higher global competition
Global competition has increased as a result of globalization. Clients have access to service providers worldwide, which has led to higher competition and more competitive prices.
5 - Focus on quality
Quality is still a key factor. Clients expect top-quality, accurate services delivered on time. Localization and translation providers should channel their best efforts toward quality assurance and client satisfaction.
6 - Increasing online collaborative technologies
Online collaborative technologies, such as project management platforms, cloud storage, and real-time communication tools, are increasingly present in localization and translation. These technologies allow greater efficiency and collaboration between work teams, regardless of location.
7 - Mobile localization and accessibility
Mobile localization is becoming a more significant trend with the increasing use of mobile devices worldwide. Companies use their best efforts to adapt their apps, websites, and content to provide a localized experience and achieve maximum accessibility. Moreover, accessibility is becoming a relevant focus to ensure contents are available to people with disabilities and meet international accessibility standards (WCAG, ADA, Section 508)
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